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Prime Video Fairfax

Prime Video’s new show Fairfax is a parody on streetwear culture and is set in its epicenter : Fairfax Ave in Los Angeles. Drawing from the hypebeast nature of the brand ‘Supreme’, the show uses hilarious satire with their own brand, ‘Latrine’. With this as the premise, we took the absurdity of street-level consumerism with items like Ed Sheeran’s Fart in a Jar, and dropping contextual messages on social and IRL Fairfax Ave that use the language of the street, albeit, censored with our iconic ‘Latrine’ sticker.