In order to get people to chose Tillamook for their Super Bowl Sunday parties, we threw the best, cheesiest party of all time: a shoppable music video set to the tune of a cheese-ified “Celebration” by Kool and the Gang.
The music video included plenty of purchasable cheddar merch like cheddar cargo pants, koozies, and a purse designed to hold a single slice of cheddar.